That being said, let’s take a look at several practical brand activation ideas and guidelines which can help you create brand awareness and generate more leads and revenue as a direct result. Whether it’s sales, networking or to provide updates to your consumers across the globe, brand activation on social media can indeed turn the tides in your favor. From the business side of the equation, findings published by Small Biz Genius showcase that 93% of marketers cite exposure as a number one benefit for social media marketing and with 2.1 billion people checking their social media accounts each day, turning attention to this communication channel is a logical step for brand awareness in 2020. Platforms such as Facebook, Twitter and Instagram enjoy multi-billion user bases, allowing brands from a vast array of backgrounds and niches to make a mark on their respective territories and industries.Īccording to Social Media Today, 77% of consumers stated that they are more likely to buy from brands which they follow on social media as opposed to those they don’t, with 50% stating that they follow brands on social platforms as a means to stay informed about new products and services. Whether you operate in the online e-commerce or retail industry, positioning your brand on social media is a must in today’s day and age.
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